UGA MARKET RESEARCH CERTIFICATE

INVEST IN YOUR FUTURE.
SAVE TODAY.

DEVELOPED BY UGA & MRII

PRINCIPLES OF MARKET RESEARCH, NOW 
20% OFF 

Advance your career with a globally recognized market research certificate and enjoy our biggest discount of the year. For a limited time, you can save 20% on the Principles of Market Research, developed by the University of Georgia & MRII.

How do I claim my savings?

Complete the form to receive your discount code. Use it to purchase the course before December 11, then begin your learning anytime through January 2026.

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Promotion Update

This promotion is no longer active.

This promotion is no longer active, but you can still explore our market research portfolio! Click below to see all the courses we have available.

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What You'll Learn:  From Research Design to Insight Activation

RESEARCH STRATEGY & DESIGN

Lay the Foundation for Direction & Clarity

Start by mastering the foundational core principles of market research design, from defining objectives and selecting methodologies to structuring studies that lead to actionable insights. You’ll learn how to plan research that delivers clarity and value.

DATA METHODS & ANALYTICS

Collect, Analyze & Interpret  Confidently

Gain practical knowledge with both qualitative and quantitative methods, advanced analytic techniques, and the use of secondary and big data. You’ll develop the foundational skills to transform complex information into clear, evidence-based conclusions.

REPORTING & INSIGHT ACTIVATION

Turn Data into Meaningful Decisions

Learn how to communicate research findings effectively through reports, presentations, and recommendations that inspire action. Strengthen your ability to tell compelling stories with data and influence strategic outcomes.

GLOBAL STANDARDS & ETHICS

Strengthen Your Credibility

Understand the ethical and professional principles that guide market research worldwide. Explore global best practices, emerging methods, and the standards that ensure your work is both credible and compliant.

Explore the Curriculum

WHY CHOOSE UGA'S PRINCIPLES OF MARKET RESEARCH CERTIFICATE?

Build career-ready skills with a trusted name in insights and market research education. Our online certificate program offers flexible online learning and respected credentials, all designed to move your career forward, faster.

Educators

Learn from Industry Experts

Gain insights from seasoned researchers and insights practitioners who bring real-world experience and the latest practices directly into your courses.

Learn Anytime

Learn Online. Start Anytime.

Enjoy the freedom of self-paced, online courses that let you start anytime and advance as your schedule allows.

Certified Expertise

Earn Career-Boosting Credentials

Strengthen your resume with a certificate backed by UGA and MRII.

SECURE YOUR SAVINGS. ADVANCE YOUR CAREER.

CLAIM MY DISCOUNT CODE

Questions? We Have Answers.

You will receive your 20% discount code by email on November 24.
Your discount is valid from December 1 through December 11. Apply the discount code at checkout during that period.
You can begin learning anytime through January 2026. The program is 100% online and self-paced.
This foundational course is delivered 100% online through asynchronous topics that let learners start whenever they are ready and advance at their own pace. Upon access to the online course, you have up to 12 months to complete the certificate course requirements.
The self-paced, self-study course is delivered through the University of Georgia’s Center for Continuing Education & Hotel and is authored by market-research experts.
MRII (Market Research Institute International) is a non-profit educational institute dedicated to advancing leadership, practice, and industry knowledge in market research and insights worldwide. MRII exclusively partners with the University of Georgia to deliver its educational programs, combining academic excellence with industry-backed curriculum to prepare professionals for success in the field. Learn more.
The University of Georgia’s Center for Continuing Education & Hotel offers dozens of courses for professional development across a wide variety of disciplines and industries. Learn more.